When Paradiseinfiji originally came to us 7 years ago, their website was not even ranking for a single keyword. Having done no SEO on their website since going live, the client’s issue was that there were hardly any enquiries or bookings been generated. Structurally from a web developer’s point of view, the foundation for the website wasn’t set up correctly, hence this prevented Google from crawling throughout the entire site and limited their search rankings.
By undertaking our kickstarter SEO package, we managed to get 13/20 target keywords on the first page of Google within 3 months. The owners were so estactic that they opted for our Advanced SEO package straight away without hesitation as they wanted to target more keywords to capture more business. They also worked very closely with our in-house web developers to build together a new website which is both SEO friendly and offers great UX experience for users.
The strategy involved a full investigation into the newly developed site from a technical, content and social perspective. Digital Muscle worked with Whitsunday Diving Academy’s team to ensure that there is sufficient content on the site whilst also implementing an outreach strategy to boost traffic. Social platforms were also addressed with a targeted strategy. The end result allowed the Whitsunday Diving Academy website to prosper on Google and still to this day, all their money keywords are on the first page of Google.
After investigating the entire site to determine the areas that needed improvement and refinement, we created a holistic strategy encompassing content and technical factors. We utilised two different strategies with our client and they are as follows: