2.5x Increase in Organic Traffic for a Large Electronics E-Commerce Store
The Challenge
Our client, a well-known electronics e-commerce store with a physical shop in Sydney, approached us in March 2023. Despite a strong market presence, their organic traffic had fallen by 50% compared to the previous year. Their previous SEO investment hadn't delivered the desired results, and their Magento website had serious technical shortcomings:
- Overloaded content with an excessive use of highly competitive keywords.
- Numerous technical errors affecting indexing, including issues with robots.txt and sitemap.xml.
- Slow website loading speeds (PageSpeed scores as low as 9/100) due to an excess of scripts and styles.
The Solution
We developed a comprehensive strategy focused on resolving technical issues and creating dynamic, relevant content.
- Technical Audit and Optimisation. In close collaboration with the client's development team, we conducted a large-scale audit of their Magento site. We completely rebuilt the site templates and carried out a full redesign with our designer as a consultant. This allowed us to fix critical errors, clean up the code, and optimise scripts, which significantly improved loading speed.
- Content Revision. We reworked the text content, removing keyword stuffing and focusing on creating valuable information for users. Given the dynamic nature of the electronics market, we established a process for timely content updates to ensure it remained relevant.
- Promotion Strategy. We worked not only on the website's internal elements but also optimised the client’s presence on external services and platforms, strengthening their position in a competitive niche.
The Results
In less than two years, we not only restored but also significantly surpassed the client's traffic and visibility metrics.
- Organic Traffic: Grew from 34,000 to 88,000 visits, a 2.5x increase.
- Search Visibility: The number of keywords ranking in the top 3 of Google search results grew by 60%—from 1,800 to 2,800.
- Site Performance: PageSpeed scores were significantly improved, which positively impacted user experience and search ranking.

Experience Gained
In highly competitive niches, the key to success is not the size of the investment but a well-thought-out strategy and the choice of appropriate tools. We realised that in dynamically evolving industries like electronics, an SEO strategy must be flexible and constantly updated to match market trends. We also confirmed once again that Magento is a flexible enough tool for strengthening a site's SEO—you just need to properly understand its mechanisms and know how to use the available tools.
- 📈 Organic Traffic x 2.5
- 🏆 Search Visibility + 60%