Local SEO is changing

1 minutes read

Local SEO is changing. Google is testing new interfaces and bringing more of your brands social media presence into the SERP.

So here's 7 things we are doing for a solar panel client based in the South East of England.

GBP is the priority

Weekly updates, real install photos, fresh Q&As, and accurate service info. Google treats this like a live trust signal, not a listing.

We coach customers to mention the product, location, outcome, and experience.
Google’s AI reads sentiment and detail, not just stars.

Vision AI checks for real rooftops, panels, engineers, and vans. No stock images. Ever.

Every town they actually serve gets its own page, backed by reviews, photos, and job data.

Google tracks how quickly a business replies to calls and messages. We’ve tightened their processes to reduce missed enquiries.

Regular installs, consistent engagement, geo-relevant reviews, and photo metadata all feed the algorithm.

Short videos, customer stories, install walk-throughs, and myth-busting posts help conversions before the user even reaches the site.

This approach is helping them dominate their core towns and outrank national installers on local searches.